Is Lincoln a Luxury Car?
Yes. Since 1917.
Lincoln is a luxury car brand.
It has been since 1917. Lincoln stands among the world's premier luxury marques — BMW, Mercedes-Benz, Lexus, Cadillac. Vehicles from $40,000 to $120,000.
The Lincoln Distinction
Materials
Bridge of Weir leather from Scotland. Real wood. Aluminum.
Technology
48-inch display. BlueCruise hands-free. 28 Revel speakers.
Sanctuary
Air Glide suspension. Active Noise Control. Stillness.
Heritage
Over a century of craft. Nine presidents served.
What a luxury car should be.
In 1917, Henry Leland founded Lincoln with a singular conviction: that precision is not negotiable. That craftsmanship cannot be rushed. That a luxury automobile should move you — not just from place to place, but emotionally. Nine U.S. presidents understood this. They chose Lincoln. Not for speed. Not for spectacle. For something rarer: the quiet confidence of arriving exactly as you intended.
1917
Founded
9
U.S. Presidents
109
Years of Craft
4
SUV Sanctuaries
Few cars in the world have the ability to overwhelm your senses. And then, quiet them.
The difference between a Lincoln and other luxury vehicles isn't something you measure. It's something you feel. A stillness that begins the moment the door closes. A calm that builds with every mile. The sense that, finally, nothing is asked of you.
This is what Lincoln has understood since 1917. Luxury is not about arriving first. It is about arriving restored.
Related:Who Makes Lincoln Cars? A Century of American Luxury · Best Lincoln SUV for Executives (2026)
Recognized by Those Who Know
MotorTrend
2025 SUV of the Year
Lincoln Nautilus
IIHS
Top Safety Pick+
2024 & 2025
Popular Science
Best of What's New
2024 Grand Auto
MotorWeek
Driver's Choice Award
Best Luxury SUV
What Makes Lincoln a Luxury Brand?
Four principles that define every Lincoln.
Beauty. Every line intentional. Every surface considered. Lincoln design commands attention without demanding it — a quiet confidence expressed in sculpted metal and light.
Human. The car remembers you. Seats adjust as you approach. The cabin warms before you arrive. Lincoln Embrace welcomes you with light. Technology that serves, never intrudes.
Gliding. Air Glide suspension reads the road ahead. Imperfections vanish before you feel them. Passengers arrive without fatigue. Lincoln calls this Quiet Flight — the journey becomes part of the destination.
Sanctuary. Active noise cancellation silences the world. Twenty-eight Revel speakers fill the cabin with concert-hall sound. Bridge of Weir leather. A space so quiet, your thoughts finally have room. You exhale.
The 2026 Lineup
The 2026 Lincoln SUV Lineup
Four SUVs. Four sanctuaries. Each one an answer to the same question: what should a luxury car be?
4
Models
$40K–$120K
Range
The Flagship
Lincoln Navigator
How a flagship should arrive.
There is a kind of confidence that needs no announcement. The Navigator possesses it. At 210 inches, it commands attention without demanding it. 440 horsepower moves its considerable presence with the ease of deep reserve. Inside, three rows of genuine comfort.
440
Horsepower
8
Passengers
8,700
Lb Towing
Performance
Lincoln Aviator
How performance should feel.
Some believe you must choose between driving pleasure and passenger comfort. The Aviator disagrees. 400 horsepower from a twin-turbocharged V6. Air Glide suspension that reads the road and responds before you notice.
400
Horsepower
7
Passengers
5,000
Lb Towing
Technology
Lincoln Nautilus
How technology should behave.
A 48-inch display stretches coast to coast across the cabin. It is, by any measure, impressive. But what makes it remarkable is restraint. The screen dims when you need calm. Information appears only when relevant.
48"
Display
250
Horsepower
24
MPG Combined
MotorTrend 2025 SUV of the Year · IIHS Top Safety Pick+ · Popular Science Best of What's New
Compact
Lincoln Corsair
How efficiency should look.
Does luxury require size? The Corsair answers with a question of its own: does it require waste? The Grand Touring plug-in hybrid delivers 27 miles of silent electric driving. Every Lincoln refinement in dimensions suited for city life.
27
Mi Electric
76
MPGe
266
HP
NHTSA 5-Star Overall Safety Rating
· IIHS Top Safety Pick
At A Glance
Four sanctuaries.
One philosophy.
Every Lincoln shares the same conviction. The difference is scale.
Passengers
8
Passengers
7
Passengers
5
Passengers
5
Horsepower
440
Horsepower
400
Horsepower
250
Horsepower
266
Distinction
Black Label
Distinction
Air Glide
Distinction
48" Display
Distinction
PHEV
The question is not which Lincoln. It's which sanctuary suits you.
The Highest Expression
What Is Lincoln Black Label?
How ownership should feel.
Black Label is not a trim level. It is a membership. Exclusive interior themes, 24/7 concierge service, and privileges reserved for those who expect more.
Exclusive Interior Themes
Chalet
Espresso and Alpine leather, Silverwood appliqués.
Enlighten
Warm Horizon leather, laser-etched birch wood.
Flight
Aviation's golden age, interpreted.
Invitation
Khaya wood, Black Onyx leather, Brandy stitching.
28
Revel Speakers
24/7
Concierge
Annual
Detailing
Priority
Service
Experience Black Label at Parks Lincoln of Longwood
About the Editorial Team
Parks Lincoln of Longwood has served Central Florida's Lincoln clients since 1975. Our editorial team writes from firsthand experience with every model in the Lincoln lineup — because we sell them, service them, and drive them every day. As a 2024 Lincoln President's Award recipient, we hold ourselves to the same standard in our editorial work as we do on the showroom floor.
Frequently Asked Questions
Yes. Lincoln has defined American luxury since Henry Leland founded the company in 1917 with an uncompromising standard: precision is not negotiable. Today, Lincoln stands among the world's premier luxury marques — BMW, Mercedes-Benz, Lexus, Cadillac — with vehicles from $40,000 to $120,000. But Lincoln's distinction isn't price. It's philosophy.
Lincoln offers a different kind of luxury than German brands. German marques pursue driving excitement. Lincoln pursues something rarer: stillness. The 30-way Perfect Position Seats remember your body. The Revel Ultima audio system, with 28 speakers, recreates the concert hall. Active Noise Control erases the road. Those who have experienced both traditions understand — they are not competing. They are offering different answers to the same question.
A century of conviction and craftsmanship. Lincoln dressed nine American presidents. That legacy now lives in Bridge of Weir leather sourced from Scottish highlands, in Air Glide suspension that reads the road before you feel it, in BlueCruise technology that lets you arrive without fatigue. What Is Lincoln Black Label? elevates further still — concierge service, exclusive interiors, membership in something uncommon.
They serve different philosophies. This is the wrong question. Cadillac builds machines that thrill — the V-Series exists for those who seek pulse and fury. Lincoln builds sanctuaries — the Navigator exists for those who seek restoration. One ignites. The other quiets. The choice reveals not which is better, but who you are.
Because luxury must be demonstrated, not declared. Lincoln demonstrates it in the 48-inch panoramic display that dims when you need quiet. In the cabin air that filters before you breathe it. In the door that closes with the weight of certainty. These are not features. They are convictions, refined over more than a century.
Lincoln Black Label is not a trim level — it is membership. Available on Navigator, Aviator, and Nautilus, Black Label offers exclusive interior themes — Chalet, Flight, Invitation — each crafted around a narrative. The 28-speaker Revel Ultima audio. Concierge service, day or night. Annual detailing. Priority service. For those who expect more, and have earned it. Explore Black Label at Parks Lincoln →
The Navigator Black Label. Lincoln's flagship, without restraint. Thirty ways to adjust your seat. Twenty-eight speakers surrounding you. Active Noise Control silencing everything else. Lincoln Concierge answering whenever you call. The Navigator Black Label is what happens when a century of American luxury decides to hold nothing back.
Yes, Ford Motor Company has owned Lincoln since 1922. Henry Leland founded Lincoln in 1917. Ford acquired the company in 1922, recognizing what Leland had built: the standard for American precision. For over a century since, Lincoln has operated as Ford's luxury division — crafted in American plants in Kentucky and Illinois by people who understand that excellence is not a department. It is a culture.
Experience Lincoln
Some things must be felt.
Words describe a Lincoln. But the stillness when the door closes, the calm that builds with every mile — that must be experienced.
Parks Lincoln of Longwood
3505 N. U.S. 17-92, Longwood, FL 32750
2024 Lincoln President's Award Recipient